Category Archives: Media Mentions
With clean labels being all the rage among consumers these days, various retailers are rethinking their prepared foods ingredients list, and how best to tailor it for mass appeal. When it comes to using sweeteners for those that are made in-house, malt and molasses not only fit the bill for a clean label, but have significant nutritional benefits that can enable your product to boast an even healthier lifestyle than its branded and shipped counterparts.
“Malt used to be thought of only for its nutritional value, in products such as Ovaltine and Carnation Instant Milk,” says Jim Kappas, vice president of sales and marketing for Malt Products Corp. “Over the years, corn and cane sugar have been substituted because they are less expensive, so many Americans only think of malted milk shakes and malted milk ball candy as areas where malt can be used. Our main message is to consider adding malt for its nutritional value. On a gram-per-gram basis, malt has five times more antioxidant power than broccoli. It is also well established to help athletes recover after endurance exercise.”
Recently, Malt Products Corporation, located in the USA, entrusted Meura with the order for a new brewhouse of their new malt extract plant, the Malt Company of Ohio. Malt Products Corporation is a world leader in the field of malt extract production and has grown from a regional supplier of malts in 1957 to an international company at present.
“Because malt extract is derived from whole grains, I like to call it a ‘nutritious sugar,’ ” said Jim Kappas, vice president, sales and marketing, Malt Products Corp. He compared its potential appeal to the whole grains message that has recently transformed the baking industry. Although used by bakers since ancient times, recent years have seen malt taken out of formulations for cost reduction purposes.
But as a source of fermentable carbohydrates and natural enzymes and colorants, it can restore artisan quality to foods, reduce oven times and enhance the chew and crust qualities of hearth breads. The nutritional benefits count as an extra.