{"id":1797,"date":"2019-09-24T11:33:33","date_gmt":"2019-09-24T15:33:33","guid":{"rendered":"https:\/\/maltproducts.com\/?p=1797"},"modified":"2020-12-30T17:18:56","modified_gmt":"2020-12-30T17:18:56","slug":"non-alcoholic-beer-is-brewing-the-latest-sports-drink-trend-performance-beer","status":"publish","type":"post","link":"https:\/\/maltproducts.com\/maltproducts\/2019\/09\/24\/non-alcoholic-beer-is-brewing-the-latest-sports-drink-trend-performance-beer\/","title":{"rendered":"Non-alcoholic beer is brewing the latest sports drink trend&#8230; Performance Beer"},"content":{"rendered":"<p>While the term \u201c<strong>Performance Beer<\/strong>\u201d might seem counterintuitive, non-alcoholic beer is an emerging athletic\/energy beverage trend \u2013 thanks, in large part, to one of its active ingredients: malt.\u00a0\u00a0As health-conscious Americans thirst for functional, natural sports drinks, malt-based beverages can help enhance performance, energy and recovery for everyone from weekend warriors to elite athletes.<\/p>\n<p>While non-alcoholic beers are gaining traction the U.S. as sports beverages, the trend is already strong in other countries.\u00a0<a title=\"https:\/\/www.nytimes.com\/2018\/02\/19\/sports\/olympics\/germany-olympics-beer.html\" href=\"https:\/\/www.nytimes.com\/2018\/02\/19\/sports\/olympics\/germany-olympics-beer.html\" target=\"_blank\" rel=\"noopener noreferrer\">Notably, it has become the beverage of choice for many Olympic athletes in Germany<\/a>. Their switch is backed by science:<a title=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/21659904\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/21659904\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0a 2012\u00a0study<\/a>\u00a0revealed that runners who drank non-alcoholic beer before and after the Munich Marathon reported less inflammation and fewer incidences of upper respiratory tract infections post-race than runners who drank a placebo. \u00a0Global brands\u00a0like Heineken are joining the once-niche market with \u201cHeineken 0.0\u201d, while small \u201cfunctional\u201d craft beercompanies like Athletic Brewing Company \u2013 whose very name connotes fitness \u2013 are quickly springing up in America.<\/p>\n<p>Historically, the taste of non-alcoholic beer has been a challenge.\u00a0 When alcohol is removed during the brewing process, so is the \u201cbeery\u201d flavor, resulting in the beverage earning a bland reputation.\u00a0 So, brewers often\u00a0add malt extract \u2013\u00a0sprouted malt that is\u00a0naturally processed to produce nutrient-dense, natural sweeteners \u2013 to beverages like beer, as well as other popular malt-based drinks including Ovaltine, Nestle\u2019s Milo and Kombucha.<\/p>\n<p><b>Malt Extract\u2019s Natural Performance Benefits Include: \u00a0<\/b><\/p>\n<ul>\n<li><b>Athletic Recovery:\u00a0<\/b>Non-alcoholic beers eliminate the health risks of alcohol while retaining the advantages of malt and malt extract including high antioxidant content and substantial amounts of polyphenols, which are plant compounds with anti-inflammatory properties.<\/li>\n<li><b>Boosts Energy:\u00a0<\/b>Malt extract contains Hordenine,<b>\u00a0<\/b>a plant-based, naturally<b>\u00a0<\/b>occurring nootropic compound that has been<b>\u00a0<\/b>found in scientific studies to boost focus, energy and motivation without the caffeine consequences.<\/li>\n<li><b>Sweetener Type Matters:<\/b>\u00a0Malt extract is comprised of glucose and maltose, as opposed to fructose. While glucose is an \u201cenergy sugar\u201d necessary for cell prosperity, fructose \u2013 which is found in HFCS and sucrose\/table sugar \u2013 is basically a toxin processed by the liver.<\/li>\n<li><b>Antioxidants Galore:\u00a0<\/b>Malt extract packs more than 5 times the antioxidant power of fresh broccoli and nearly 50 percent more than blueberries. It is an abundant source of vitamins, minerals, amino acids, dietary silicon, B complex vitamins and micro minerals.<\/li>\n<\/ul>\n<p>With nearly one-third of consumers having increased their consumption of nutrition or performance beverages, according to a 2017 Mintel report, a significant number of malt-based beverages, including non-alcoholic beer, are on the fast track to being the next big sports drink trend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the term \u201cPerformance Beer\u201d might seem counterintuitive, non-alcoholic beer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,17],"tags":[],"class_list":["post-1797","post","type-post","status-publish","format-standard","hentry","category-consumer-press-coverage","category-press-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Non-alcoholic beer is brewing the latest sports drink trend... 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